fbpx
The creative brief – first step to successful branding

The creative brief – first step to successful branding

Imagine a deserted island with a hidden treasure. When your boat reaches the shore, the captain handing you a scrap of paper with the topography of the unknown land. On how precisely the pirates have drawn the map and how skillfully the sailor can imagine all the...
How to choose colours for a brand

How to choose colours for a brand

The right colours for a brand support communication and without words show what the audience can expect. However, many entrepreneurs have a big problem with choosing the right colours. We are often guided by our own taste and emotions. But it’s important to...
Empathy in graphic design

Empathy in graphic design

Empathy in graphic design has recently become a popular topic. All thanks to design thinking, user experience and determining the ideal customer’s avatar. Designing should put the user in the center and focus. This is where empathy comes in.   According to...

Pin It on Pinterest