The right colours for a brand support communication and without words show what the audience can expect. However, many entrepreneurs have a big problem with choosing the right colours. We are often guided by our own taste and emotions. But it’s important to...
Empathy in graphic design has recently become a popular topic. All thanks to design thinking, user experience and determining the ideal customer’s avatar. Designing should put the user in the center and focus. This is where empathy comes in. According to...
The scene takes place in a Parisian cafe a few decades back. We can imagine a smoky interior, the smell of coffee and absinthe. A woman approaches a man at the table and asks him to sketch something on a piece of napkin. The artist quickly puts a few lines that form a...
You start your own business and wonder how to develop its unique visual identity or you already a business owner, but you would like to take care of how others see it. Creating your own brand is a challenge and requires knowledge and consistency. If you don’t...
You want to work with a freelance designer but you don’t know how to start? I feel you. Choosing the right person can be overwhelming and stressful. The key to success is to find the right person who will lead the project, solve the problems and propose the...
All designers should know the main principals of a good logo. Because there are actually only a few of them – like simplicity, usability, readability. Most of the famous brands follow these rules. And their logos work pretty damn well! We remember them, we want...
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