How to choose colours for a brand

How to choose colours for a brand

The right colours for a brand support communication and without words show what the audience can expect. However, many entrepreneurs have a big problem with choosing the right colours. We are often guided by our own taste and emotions. But it’s important to...
Empathy in graphic design

Empathy in graphic design

Empathy in graphic design has recently become a popular topic. All thanks to design thinking, user experience and determining the ideal customer’s avatar. Designing should put the user in the center and focus. This is where empathy comes in.   According to...

Pretty, nice… bad logo design

All designers should know the main principals of a good logo. Because there are actually only a few of them – like simplicity, usability, readability. Most of the famous brands follow these rules. And their logos work pretty damn well! We remember them, we want...

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