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Empathy in graphic design has recently become a popular topic. All thanks to design thinking, user experience and determining the ideal customer’s avatar. Designing should put the user in the center and focus. This is where empathy comes in. According to Berne Brown, empathy allows us to connect with…
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The scene takes place in a Parisian cafe a few decades back. We can imagine a smoky interior, the smell of coffee and absinthe. A woman approaches a man at the table and asks him to sketch something on a piece of napkin. The artist quickly puts a few lines…
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There are many myths around what a good logo design means. Everyone seems to have their own opinion. Despite all these troubles, we can suspect when the logo doesn’t work. This might be a situation when you need a logo re-design. I’ve started working as a graphic designer more than…
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You want to work with a freelance designer but you don’t know how to start? I feel you. Choosing the right person can be overwhelming and stressful. The key to success is to find the right person who will lead the project, solve the problems and propose the right solutions.…
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All designers should know the main principals of a good logo. Because there are actually only a few of them – like simplicity, usability, readability. Most of the famous brands follow these rules. And their logos work pretty damn well! We remember them, we want to wear them. Some even…
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We live in times when well-tailored marketing is a must for your business. While branding is a crucial tool supporting your message taking care of it can be strategic. But it’s not only branding. It’s how your company communicate with the audience in general. What kind of design you use…
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When you start your business you want people to feel attracted to it and keep coming back in the future. For that, you need a strong, recognizable brand that your customers love. Because let’s be honest! You can have the best products in the world but it means nothing if…
