The creative brief – first step to successful branding
Imagine a deserted island with a hidden treasure. When your boat reaches the shore, the captain handing you a scrap of paper with the topography of the unknown land. On how precisely the pirates have drawn the map and how skillfully the sailor can imagine all the nuances of the terrain, depends whether he will reach the treasure. More or less this is what a creative brief is to a brand designer - an instruction that will serve as a map to get to the desired destination. The creative brief...
Mistakes agencies make when working with a freelance brand designer
In times of crisis, many agencies and companies decide to reduce their expenses on marketing and creative projects. That has influenced the lives of many designers worldwide. At the same time, many self-employed people including freelance brand designers have gotten the well-deserved attention of small agencies that never thought about hiring freelancers before. When I started operating as an independent contractor I struggled to find clients mostly because employers didn't trust remote...
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Empower your brand with these strategy elements
The creative brief – first step to successful branding
Imagine a deserted island with a hidden treasure. When your boat reaches the shore, the captain handing you a scrap of paper with the topography of the unknown land. On how precisely the pirates have drawn the map and how skillfully the sailor can imagine all the nuances of the terrain, depends whether he will reach the treasure. More or less this is what a creative brief is to a brand designer - an instruction that will serve as a map to get to the desired destination. The creative brief...
Mistakes agencies make when working with a freelance brand designer
In times of crisis, many agencies and companies decide to reduce their expenses on marketing and creative projects. That has influenced the lives of many designers worldwide. At the same time, many self-employed people including freelance brand designers have gotten the well-deserved attention of small agencies that never thought about hiring freelancers before. When I started operating as an independent contractor I struggled to find clients mostly because employers didn't trust remote...
Skills that will empower your small business
I have been a freelancer and I have been running my service-based business for several years now. The journey has been bumpy and unpredictable, but being my own boss helped me to learn the skills I haven't had a chance to gain in full-time jobs. Don't get me wrong. In-house positions give you many opportunities but running your own business puts you in a totally different zone. It's a learning process on speed and you are responsible for every success and every failure. Especially at the...
Skills that will empower your small business
I have been a freelancer and I have been running my service-based business for several years now. The journey has been bumpy and unpredictable, but being my own boss helped me to learn the skills I haven't had a chance to gain in full-time jobs. Don't get me wrong....
Mistakes agencies make when working with a freelance brand designer
In times of crisis, many agencies and companies decide to reduce their expenses on marketing and creative projects. That has influenced the lives of many designers worldwide. At the same time, many self-employed people including freelance brand designers have gotten...
Strategic planning – why you should use it in your business
What is strategic planning Strategic planning helps you to build a long-term plan when you develop a brand and business strategies. Companies use this system to make sure they move forward with work in the right direction because seeing a wider perspective is crucial...
The creative brief – first step to successful branding
Imagine a deserted island with a hidden treasure. When your boat reaches the shore, the captain handing you a scrap of paper with the topography of the unknown land. On how precisely the pirates have drawn the map and how skillfully the sailor can imagine all the...
A website that serves your brand – quick guide
Learn what to avoid while building your website and make sure the user stays longer and more likely buy your product. Creating a website for yourself can be a struggle. If you ever had to do it all by yourself, it is possible that you have found it extremely frustrating.
Hi, I’m Magdalena.
I am on a mission to empower small entrepreneurs in reaching their brand’s goals, connect with the right audience and stand out from the crowd. I use strategy and design to show their brand’s true potential.