Latest posts

How to be more efficient in creating social media posts for your travel brand
To attract the right travelers and save some time, I always advise my clients to choose wisely where their brand is present. It is likely you still have at least three channels to manage if you are selective. Obviously, this is less time-consuming than being in hundreds, but it still requires a lot of attention.

Which social media marketing channels choose for the travel business
For small and medium businesses, social media platforms are both blessings and curses. My clients know that Facebook and Instagram can bring them exposure and potential new visitors but often are discouraged by not knowing which platform to choose and what content to post.

Social media branding for travel business
Social media branding is a growing trend in the travel and hospitality industry. Many companies looking to establish their online presence. Investing in professional branding can help you reach out and connect with new potential guests, who may not have heard of your brand yet.

6 Social media marketing strategies for your travel business
Social media marketing is essential for building, engaging, and retaining a strong customer base. This strategy can help travel business to establish themselves as an industry leader and increase revenue by improving how they communicate with customers through digital channels

14 social media content ideas for the travel business
social media content can be a nightmare for travel business owners. It is time-consuming work that requires constant creativity. To get the right reach and engage your audience, you need to publish interesting and original content on daily basis. But where to find the time and energy for it in the rush of travel season?

How Artificial Intelligence (AI) helps the travel sector
AI has been around for quite some time, but only recently has it become more ubiquitous in our everyday lives. In fact, AI can be found in everything from our phones to our cars—even our homes! It’s not just about making machines smarter; it’s about making humans smarter too.
Create your website

Content trends to help your travel website rank better On Google
The visibility of your travel/hospitality business depends on SEO. Using search engine...

Your travel and hospitality website in 6 steps
In this article, you will learn how to prepare yourself to create a website for your travel or...

Things your hotel website should include
In this article, you will learn what elements you need to include in your hotel website to help...
Branding zone

Branding and strategy ingredients FOR successful travel marketing
The travel industry is growing. More people are taking holidays than ever before, and they’re...

Visual identity for your travel company – beginner’s guide
You've started your own travel or hospitality business and wonder how to develop its unique visual...

Different or distinctive travel brand? The basics of travel marketing
From this article, you will learn what it means for you to run a distinctive travel brand. What...
Design zone

Your travel and hospitality website in 6 steps
In this article, you will learn how to prepare yourself to create a website for your travel or...

Things your hotel website should include
In this article, you will learn what elements you need to include in your hotel website to help...

A website for your small travel business – a quick guide
Learn what to avoid while building your website and make sure the user stays longer and more likely buy your product. Creating a website for yourself can be a struggle. If you ever had to do it all by yourself, it is possible that you have found it extremely frustrating.
Business zone

How to build a more sustainable offer for your travel business
Your brand strategy should be evaluated regularly to adapt to the changing market and the needs of...

Cognitive bias that affects your brand – vol. 1
In this article, you can read about cognitive biases, how they affect your brand, and how to avoid...

Planning shouldn’t be a prison
In this article, you will read about common misconceptions about planning, why many people fail to...