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strategic planning for small business owners

Strategic planning – why you should use it in your business

What is strategic planning Strategic planning helps you to build a long-term plan when you develop a brand and business strategies. Companies use this system to make sure they move forward with work in the right direction because seeing a wider perspective is crucial...

Business zone

Storytelling – a tool to help your brand stand out

Storytelling – a tool to help your brand stand out

Storytelling is a powerful tool that can support your brand. However, many small entrepreneurs do not fully use its potential. Storytelling is an art worth mastering to help the brand flourish. In this article, you will learn what is storytelling, why it is important...

The myth of perfectionism that keeps you from building your brand

The myth of perfectionism that keeps you from building your brand

Honestly, I didn't quite know how to title this article. Because it will be largely about perfectionism, but also other things that stop us from building a brand. This post is inspired by a book I recently read. A few years ago I watched a TED talk by Rashma Saujani,...

Skills that will empower your small business

Skills that will empower your small business

I have been a freelancer and I have been running my service-based business for several years now. The journey has been bumpy and unpredictable, but being my own boss helped me to learn the skills I haven't had a chance to gain in full-time jobs. Don't get me wrong....

Signs you need a graphic designer

Signs you need a graphic designer

Today good marketing is life or death situation. Taking care of your brand identity is crucial for preformance and standing out on the market. That's why many people decide to hire designers and marketers to support their business development. If you're still don't...

The first step towards your powerful brand

ACTION E-BOOK

Brand strategy elements for creative business owners who want to build mighty brands and stay true to themselves. There is no better day than today.

elements of brand strategy that evry small business owner need

A few things to remember while building a brand strategy

A brand strategy may sound mysterious. Especially for beginner business owners, these two words don't necessarily ring a bell. Thinking about starting a company, we care about a business plan, website and offer. The brand strategy is usually overlooked in the first...

Branding zone

Mistakes agencies make when working with a freelance brand designer

Mistakes agencies make when working with a freelance brand designer

In times of crisis, many agencies and companies decide to reduce their expenses on marketing and creative projects. That has influenced the lives of many designers worldwide. At the same time, many self-employed people including freelance brand designers have gotten...

When is it the time for a logo re-design?

When is it the time for a logo re-design?

There are many myths around what a good logo design means. Everyone seems to have their own opinion. Despite all these troubles, we can suspect when the logo doesn't work. This might be a situation when you need a logo re-design. I've started working as a graphic...

Storytelling – a tool to help your brand stand out

Storytelling – a tool to help your brand stand out

Storytelling is a powerful tool that can support your brand. However, many small entrepreneurs do not fully use its potential. Storytelling is an art worth mastering to help the brand flourish. In this article, you will learn what is storytelling, why it is important...

How to choose colours for a brand

How to choose colours for a brand

The right colours for a brand support communication and without words show what the audience can expect. However, many entrepreneurs have a big problem with choosing the right colours. We are often guided by our own taste and emotions. But it's important to remember...

How to choose a niche market for small business

How to find your ideal niche market

Niche market is a controversial topic. Many aspiring entrepreneurs respond by saying that a niche will help their brand win more customers. Well, how is that? Is a smaller market supposed to make us more successful?

Design zone

The creative brief – first step to successful branding

The creative brief – first step to successful branding

Imagine a deserted island with a hidden treasure. When your boat reaches the shore, the captain handing you a scrap of paper with the topography of the unknown land. On how precisely the pirates have drawn the map and how skillfully the sailor can imagine all the...

How to choose colours for a brand

How to choose colours for a brand

The right colours for a brand support communication and without words show what the audience can expect. However, many entrepreneurs have a big problem with choosing the right colours. We are often guided by our own taste and emotions. But it's important to remember...

Prices of the graphic design projects – how does it work?

The scene takes place in a Parisian cafe a few decades back. We can imagine a smoky interior, the smell of coffee and absinthe. A woman approaches a man at the table and asks him to sketch something on a piece of napkin. The artist quickly puts a few lines that form a...

Prices of the graphic design projects – how does it work?

The scene takes place in a Parisian cafe a few decades back. We can imagine a smoky interior, the smell of coffee and absinthe. A woman approaches a man at the table and asks him to sketch something on a piece of napkin. The artist quickly puts a few lines that form a...

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