Business zone
Mistakes agencies make when working with a freelance brand designer
In times of crisis, many agencies and companies decide to reduce their expenses on marketing and creative projects. That has influenced the lives of many designers worldwide. At the same time, many self-employed people including freelance brand designers have gotten...
Planning shouldn’t be a prison
In this article, you will read about common misconceptions about planning, why many people fail to plan strategically, and how to avoid these common mistakes. I recently talked with a friend who struggles with creating a healthy planning habit. After organizing...
How to avoid holiday burnout while running your own business
This article is my personal view on holidays while running a business, challenges I recently encountered, and how I dealt with them. Since I quit my full-time job I barely have taken any holidays. Owning my own business gave me so much freedom that I didn’t feel like...
The myth of perfectionism that keeps you from building your brand
Honestly, I didn't quite know how to title this article. Because it will be largely about perfectionism, but also other things that stop us from building a brand. This post is inspired by a book I recently read. A few years ago I watched a TED talk by Rashma Saujani,...
The first step towards your powerful brand
ACTION E-BOOK
Brand strategy elements for creative business owners who want to build mighty brands and stay true to themselves. There is no better day than today.
Branding zone
A brand archetype in visual identity
In this article, you will learn step by step how to design a brand identity compatible with your brand archetype. Visual identity or brand identity is an important element in building a recognizable, memorable brand. However, for an inexperienced entrepreneur, this...
How to take care of your personal brand when you have no energy for social media
This article explains what tools and tactics you can use if you are tired of social media or just want to help your personal brand grow. More and more people are choosing to limit their use of social media. From my point of view, this is a sign of important future...
Mistakes agencies make when working with a freelance brand designer
In times of crisis, many agencies and companies decide to reduce their expenses on marketing and creative projects. That has influenced the lives of many designers worldwide. At the same time, many self-employed people including freelance brand designers have gotten...
When is it the time for a logo re-design?
There are many myths around what a good logo design means. Everyone seems to have their own opinion. Despite all these troubles, we can suspect when the logo doesn't work. This might be a situation when you need a logo re-design. I've started working as a graphic...
Design zone
A brand archetype in visual identity
In this article, you will learn step by step how to design a brand identity compatible with your brand archetype. Visual identity or brand identity is an important element in building a recognizable, memorable brand. However, for an inexperienced entrepreneur, this...
The creative brief – first step to successful branding
Imagine a deserted island with a hidden treasure. When your boat reaches the shore, the captain handing you a scrap of paper with the topography of the unknown land. On how precisely the pirates have drawn the map and how skillfully the sailor can imagine all the...
Empathy in graphic design
Empathy in graphic design has recently become a popular topic. All thanks to design thinking, user experience and determining the ideal customer's avatar. Designing should put the user in the center and focus. This is where empathy comes in. According to Berne...
Empathy in graphic design
Empathy in graphic design has recently become a popular topic. All thanks to design thinking, user experience and determining the ideal customer's avatar. Designing should put the user in the center and focus. This is where empathy comes in. According to Berne...