To attract the right travelers and save some time, I always advise my clients to choose wisely where their brand is present. It is likely you still have at least three channels to manage if you are selective. Obviously, this is less time-consuming than being in hundreds, but it still requires a lot of attention. 

For small and medium businesses, social media platforms are both blessings and curses. My clients know that Facebook and Instagram can bring them exposure and potential new visitors but often are discouraged by not knowing which platform to choose and what content to post.

Social media marketing is essential for building, engaging, and retaining a strong customer base. This strategy can help travel business to establish themselves as an industry leader and increase revenue by improving how they communicate with customers through digital channels

social media content can be a nightmare for travel business owners. It is time-consuming work that requires constant creativity. To get the right reach and engage your audience, you need to publish interesting and original content on daily basis. But where to find the time and energy for it in the rush of travel season?