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The creative brief – first step to successful branding

The creative brief – first step to successful branding

Imagine a deserted island with a hidden treasure. When your boat reaches the shore, the captain handing you a scrap of paper with the topography of the unknown land. On how precisely the pirates have drawn the map and how skillfully the sailor can imagine all the nuances of the terrain, depends whether he will reach the treasure. More or less this is what a creative brief is to a brand designer - an instruction that will serve as a map to get to the desired destination. The creative brief...

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Mistakes agencies make when working with a freelance brand designer

Mistakes agencies make when working with a freelance brand designer

In times of crisis, many agencies and companies decide to reduce their expenses on marketing and creative projects. That has influenced the lives of many designers worldwide. At the same time, many self-employed people including freelance brand designers have gotten the well-deserved attention of small agencies that never thought about hiring freelancers before. When I started operating as an independent contractor I struggled to find clients mostly because employers didn't trust remote...

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brand strategy free template

The creative brief – first step to successful branding

Imagine a deserted island with a hidden treasure. When your boat reaches the shore, the captain handing you a scrap of paper with the topography of the unknown land. On how precisely the pirates have drawn the map and how skillfully the sailor can imagine all the nuances of the terrain, depends whether he will reach the treasure. More or less this is what a creative brief is to a brand designer - an instruction that will serve as a map to get to the desired destination. The creative brief...

read more

Mistakes agencies make when working with a freelance brand designer

In times of crisis, many agencies and companies decide to reduce their expenses on marketing and creative projects. That has influenced the lives of many designers worldwide. At the same time, many self-employed people including freelance brand designers have gotten the well-deserved attention of small agencies that never thought about hiring freelancers before. When I started operating as an independent contractor I struggled to find clients mostly because employers didn't trust remote...

read more

Skills that will empower your small business

I have been a freelancer and I have been running my service-based business for several years now. The journey has been bumpy and unpredictable, but being my own boss helped me to learn the skills I haven't had a chance to gain in full-time jobs. Don't get me wrong. In-house positions give you many opportunities but running your own business puts you in a totally different zone. It's a learning process on speed and you are responsible for every success and every failure. Especially at the...

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Skills that will empower your small business

Skills that will empower your small business

I have been a freelancer and I have been running my service-based business for several years now. The journey has been bumpy and unpredictable, but being my own boss helped me to learn the skills I haven't had a chance to gain in full-time jobs. Don't get me wrong....

The creative brief – first step to successful branding

The creative brief – first step to successful branding

Imagine a deserted island with a hidden treasure. When your boat reaches the shore, the captain handing you a scrap of paper with the topography of the unknown land. On how precisely the pirates have drawn the map and how skillfully the sailor can imagine all the...

A website that serves your brand – quick guide

A website that serves your brand – quick guide

Learn what to avoid while building your website and make sure the user stays longer and more likely buy your product. Creating a website for yourself can be a struggle. If you ever had to do it all by yourself, it is possible that you have found it extremely frustrating.

Hi, I’m Magdalena.

I am on a mission to empower small entrepreneurs in reaching their brand’s goals, connect with the right audience and stand out from the crowd. I use strategy and design to show their brand’s true potential.

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Please select all the ways you would like to hear from Horanin:

You can unsubscribe at any time by clicking the link in the footer of our emails. For information about our privacy practices, please visit our website.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp's privacy practices here.

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