When is it the time for a logo re-design?
There are many myths around what a good logo design means. Everyone seems to have their own opinion. Despite all these troubles, we can suspect when the logo doesn't work. This might be a situation when you need a logo re-design. I've started working as a graphic designer more than a decade ago and many times I've witnessed challenges that business owners encounter. Many of them decide to get a logo design and hope it will help them to grow faster. While a logo is not a solution for all the...
Storytelling – a tool to help your brand stand out
Storytelling is a powerful tool that can support your brand. However, many small entrepreneurs do not fully use its potential. Storytelling is an art worth mastering to help the brand flourish. In this article, you will learn what is storytelling, why it is important and when to use it. Several years ago, when I have to choose the university, I knew one thing - I do not want to spend the next 5 years in the classroom, listening to boring lectures on things that do not necessarily interest me....
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Empower your brand with these strategy elements
When is it the time for a logo re-design?
There are many myths around what a good logo design means. Everyone seems to have their own opinion. Despite all these troubles, we can suspect when the logo doesn't work. This might be a situation when you need a logo re-design. I've started working as a graphic designer more than a decade ago and many times I've witnessed challenges that business owners encounter. Many of them decide to get a logo design and hope it will help them to grow faster. While a logo is not a solution for all the...
Storytelling – a tool to help your brand stand out
Storytelling is a powerful tool that can support your brand. However, many small entrepreneurs do not fully use its potential. Storytelling is an art worth mastering to help the brand flourish. In this article, you will learn what is storytelling, why it is important and when to use it. Several years ago, when I have to choose the university, I knew one thing - I do not want to spend the next 5 years in the classroom, listening to boring lectures on things that do not necessarily interest me....
How to choose colours for a brand
The right colours for a brand support communication and without words show what the audience can expect. However, many entrepreneurs have a big problem with choosing the right colours. We are often guided by our own taste and emotions. But it's important to remember that your preferences may change over time. What you liked a few months ago may seem boring and clichéd in the near future. Therefore, when choosing colours for a brand, it's worth following their universal meaning rather than your...
Signs you need a graphic designer
Today good marketing is life or death situation. Taking care of your brand identity is crucial for preformance and standing out on the market. That's why many people decide to hire designers and marketers to support their business development. If you're still don't...
When is it the time for a logo re-design?
There are many myths around what a good logo design means. Everyone seems to have their own opinion. Despite all these troubles, we can suspect when the logo doesn't work. This might be a situation when you need a logo re-design. I've started working as a graphic...
A few things to remember while building a brand strategy
A brand strategy may sound mysterious. Especially for beginner business owners, these two words don't necessarily ring a bell. Thinking about starting a company, we care about a business plan, website and offer. The brand strategy is usually overlooked in the first...
How to choose colours for a brand
The right colours for a brand support communication and without words show what the audience can expect. However, many entrepreneurs have a big problem with choosing the right colours. We are often guided by our own taste and emotions. But it's important to remember...
A website that serves your brand – quick guide
Learn what to avoid while building your website and make sure the user stays longer and more likely buy your product. Creating a website for yourself can be a struggle. If you ever had to do it all by yourself, it is possible that you have found it extremely frustrating.
Hi, I’m Magdalena.
I am on a mission to empower small entrepreneurs in reaching their brand’s goals, connect with the right audience and stand out from the crowd. I use strategy and design to show their brand’s true potential.