Latest posts
Setting the brand’s visual style – how to maintain consistency
This article explains how to create a consistent brand's visual style and what elements should be included in the visual identity to help create a recognizable brand. One of the most challenging aspects of the strategy, according to my community, was getting a...
Brand strategy elements – how and where to use them part 1
We'll talk about the basics of the brand strategy elements, how they help build a strong and recognizable brand, and where to apply them. A strategy is a process, an investment. It takes time and energy. As a result, it doesn't surprise me that the first question I...
Professional brand identity – this is what you should remember
The following article is for you if you want to take care of your brand's visual identity, but don't have the budget to hire a professional designer, and you wonder how to organize your graphic materials. Often, when we start a business, we try to keep costs low by...
Cognitive bias that affects your brand – vol. 1
In this article, you can read about cognitive biases, how they affect your brand, and how to avoid them. The human brain in all its glory also has many imperfections. That means that the way we perceive the world not necessarily reflect what the world really looks...
Planning shouldn’t be a prison
In this article, you will read about common misconceptions about planning, why many people fail to plan strategically, and how to avoid these common mistakes. I recently talked with a friend who struggles with creating a healthy planning habit. After organizing...
How to avoid holiday burnout while running your own business
This article is my personal view on holidays while running a business, challenges I recently encountered, and how I dealt with them. Since I quit my full-time job I barely have taken any holidays. Owning my own business gave me so much freedom that I didn’t feel like...
Creativity in small business
In this article, you will learn what creativity is, how it can help you run a small business, how it can manifest itself, and how to develop and practice it. Creativity is often related to the broadly understood design and art, but more and more often it is talked...
A brand archetype in visual identity
In this article, you will learn step by step how to design a brand identity compatible with your brand archetype. Visual identity or brand identity is an important element in building a recognizable, memorable brand. However, for an inexperienced entrepreneur, this...
Business zone
A brand archetype in visual identity
In this article, you will learn step by step how to design a brand identity compatible with your brand archetype. Visual identity or brand identity is an important element in building a recognizable, memorable brand. However, for an inexperienced entrepreneur, this...
Cognitive bias that affects your brand – vol. 1
In this article, you can read about cognitive biases, how they affect your brand, and how to avoid them. The human brain in all its glory also has many imperfections. That means that the way we perceive the world not necessarily reflect what the world really looks...
Planning shouldn’t be a prison
In this article, you will read about common misconceptions about planning, why many people fail to plan strategically, and how to avoid these common mistakes. I recently talked with a friend who struggles with creating a healthy planning habit. After organizing...
Creativity in small business
In this article, you will learn what creativity is, how it can help you run a small business, how it can manifest itself, and how to develop and practice it. Creativity is often related to the broadly understood design and art, but more and more often it is talked...
Branding zone
Setting the brand’s visual style – how to maintain consistency
This article explains how to create a consistent brand's visual style and what elements should be included in the visual identity to help create a recognizable brand. One of the most challenging aspects of the strategy, according to my community, was getting a...
Brand strategy elements – how and where to use them part 1
We'll talk about the basics of the brand strategy elements, how they help build a strong and recognizable brand, and where to apply them. A strategy is a process, an investment. It takes time and energy. As a result, it doesn't surprise me that the first question I...
Brand strategy elements – how and where to use them part 1
We'll talk about the basics of the brand strategy elements, how they help build a strong and recognizable brand, and where to apply them. A strategy is a process, an investment. It takes time and energy. As a result, it doesn't surprise me that the first question I...
How to take care of your personal brand when you have no energy for social media
This article explains what tools and tactics you can use if you are tired of social media or just want to help your personal brand grow. More and more people are choosing to limit their use of social media. From my point of view, this is a sign of important future...
Design zone
Information signaling in branding
I assume that you are interested in creating a brand image since you are here. Maybe you have already completed your strategy and are ready to implement it. The reality is that many entrepreneurs find it difficult to put this all into practice. I can understand why....
How to create a logo design for your small business
If you plan to create your own logo design or would like to hire a professional designer, then you should read this article. I will tell you what mistake to avoid and what tools to use to make sure your design supports your small business. There are a few fundamental...
A brand archetype in visual identity
In this article, you will learn step by step how to design a brand identity compatible with your brand archetype. Visual identity or brand identity is an important element in building a recognizable, memorable brand. However, for an inexperienced entrepreneur, this...
A brand archetype in visual identity
In this article, you will learn step by step how to design a brand identity compatible with your brand archetype. Visual identity or brand identity is an important element in building a recognizable, memorable brand. However, for an inexperienced entrepreneur, this...