A brand strategy may sound mysterious. Especially for beginner business owners, these two words don’t necessarily ring a bell. Thinking about starting a company, we care about a business plan, website and offer. The brand strategy is usually overlooked in the...
A niche market is a controversial topic. Many aspiring entrepreneurs don’t believe a niche will help their brand win more customers. What? There is no way a smaller market will make us more successful, they say! At first glance, there is little logic in this...
We all want to connect with the right people and provide service for those who need our help. But how to really know who those people are, where to look for them and, most of all, how to attract them. Building your ideal customer profile can be helpful here. To grow a...
Creative personal branding (CPB) is a method created by Jürgen Salenbacher – teacher, coach on personal development. He helps people to find their own space in this world, to understand where they stand and what they can offer to the modern market. His book...
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