Artificial Intelligence, or AI, is a phrase that's been floating around the news and social media lately. But what exactly does it mean? Knowing the concept of AI and its applications is key to understanding how it's going to change the travel industry. AI has been...
Term destination branding or place branding is not new. It first appeared in the United States in the 19th century when authorities wanted to attract more rural labor to the urban areas. What is interesting about the phenomena is that originally branding and...
This article shows you how to shape your offer according to the travel preferences of each generation actively traveling. I have worked with a lot of new business owners who struggled with targeting the right people. They don't see the point of narrowing it...
From this article, you will learn what are the latest customer experience trends in travel and hospitality in 2022 and how you as a business owner can use them to strengthen your competitive advantages. I often tell my clients that strategy is never truly finalized....
In this article, you will learn what you need in order to deliver the best customer experience and make sure your guests feel that the offer you created is made just for them. No matter if you grow a small or bigger travel/hospitality brand, you most likely created it...
The visibility of your travel/hospitality business depends on SEO. Using search engine optimization helps you rank higher in Google and brings organic traffic to your booking website. Who doesn't care about organic growth, right? It's mostly free, it attracts the...
As a designer, I often hear 'Don't follow trends". Design should be timeless and universal. But with marketing, the situation is slightly different. For marketers, it's essential to be on top of existing marketing trends but knowing which one will truly benefit the...
Your brand strategy should be evaluated regularly to adapt to the changing market and the needs of your guests. Now that sustainability is a trending topic for both professionals and tourists, perhaps it's time to put it on your agenda. After COP26 many tourism...
The word sustainability has been on the lips of many tourism and hospitality experts for some time now. The trend has influenced not only this sector, but almost every industry as well. While the word itself may seem familiar, many people struggle to understand what...
Back in 2017 young people were making 23% of the whole travelers globally. It gives us, 250 billion euros. Young people from Generation Z will become a powerful force in the global tourism sector over the next few years. In order to build a dynamic brand in the travel...
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