In this article, you will learn step by step how to design a brand identity compatible with your brand archetype. Visual identity or brand identity is an important element in building a recognizable, memorable brand. However, for an inexperienced entrepreneur, this...
This article explains what tools and tactics you can use if you are tired of social media or just want to help your personal brand grow. More and more people are choosing to limit their use of social media. From my point of view, this is a sign of important future...
In times of crisis, many agencies and companies decide to reduce their expenses on marketing and creative projects. That has influenced the lives of many designers worldwide. At the same time, many self-employed people including freelance brand designers have gotten...
There are many myths around what a good logo design means. Everyone seems to have their own opinion. Despite all these troubles, we can suspect when the logo doesn’t work. This might be a situation when you need a logo re-design. I’ve started working as a...
Storytelling is a powerful tool that can support your brand. However, many small entrepreneurs do not fully use its potential. Storytelling is an art worth mastering to help the brand flourish. In this article, you will learn what is storytelling, why it is important...
The right colours for a brand support communication and without words show what the audience can expect. However, many entrepreneurs have a big problem with choosing the right colours. We are often guided by our own taste and emotions. But it’s important to...
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