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Today small businesses need a strong brand identity more than ever. Despite growing awareness, the average consumer still chooses popular brands that invest a lot of money in branding and hire the best marketing specialists. Although there is an increase in interest in small brands, breaking through is still a…
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There are many myths around what a good logo design means. Everyone seems to have their own opinion. Despite all these troubles, we can suspect when the logo doesn’t work. This might be a situation when you need a logo re-design. I’ve started working as a graphic designer more than…
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We all want to connect with the right people and provide service for those who need our help. But how to really know who those people are, where to look for them and, most of all, how to attract them. Building your ideal customer profile can be helpful here. To…
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I’ve started my career in branding a long time ago when I haven’t even had a clear idea of what it means. Back then I was working as an in-house graphic designer and was starting getting an idea what it is all about. I travelled a long way to be…
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You probably start your own business and wondering how to take care of your image. Creating your own brand is challenging and requires some knowledge, so it’s easy to get confused. That’s why I decided to give you an idea of what brand identity elements you should take care of…
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Have you ever heard that your branding elements should be different from your competitors’. There is a lot of pressure in this race. But is being different so important? While specialists are not sure about it, there is one thing they know for sure – being distinctive helps your company…
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Creative personal branding (CPB) is a method created by Jürgen Salenbacher – teacher, coach on personal development. He helps people to find their own space in this world, to understand where they stand and what they can offer to the modern market. His book Creative Personal Branding. The Strategy to…
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