The right colours for a brand support communication and without words show what the audience can expect. However, many entrepreneurs have a big problem with choosing the right colours. We are often guided by our own taste and emotions. But it’s important to...
Today small businesses need a strong image more than ever. The average consumer, despite growing awareness, still chooses popular brands that invest a lot of money in branding and hire the best marketing specialists. Although there is an increase in interest in small...
Today small businesses need a strong brand identity more than ever. Despite growing awareness, the average consumer still chooses popular brands that invest a lot of money in branding and hire the best marketing specialists. Although there is an increase in interest...
You start your own business and wonder how to develop its unique visual identity or you already a business owner, but you would like to take care of how others see it. Creating your own brand is a challenge and requires knowledge and consistency. If you don’t...
There are many myths around what a good logo design means. Everyone seems to have their own opinion. Despite all these troubles, we can suspect when the logo doesn’t work. This might be a situation when you need a logo re-design. I’ve started working as a...
We all want to connect with the right people and provide service for those who need our help. But how to really know who those people are, where to look for them and, most of all, how to attract them. Building your ideal customer profile can be helpful here. To grow a...
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