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Storytelling – a tool to help your brand stand out

Storytelling – a tool to help your brand stand out

Storytelling is a powerful tool that can support your brand. However, many small entrepreneurs do not fully use its potential. Storytelling is an art worth mastering to help the brand flourish. In this article, you will learn what is storytelling, why it is important...
How to choose colours for a brand

How to choose colours for a brand

The right colours for a brand support communication and without words show what the audience can expect. However, many entrepreneurs have a big problem with choosing the right colours. We are often guided by our own taste and emotions. But it’s important to...
How to find your ideal niche market

How to find your ideal niche market

A niche market is a controversial topic. Many aspiring entrepreneurs don’t believe a niche will help their brand win more customers. What? There is no way a smaller market will make us more successful, they say! At first glance, there is little logic in this...
A website that serves your brand – quick guide

A website that serves your brand – quick guide

Creating a website for yourself can be a struggle. If you ever had to do it all by yourself, it is possible that you have found it extremely frustrating. I guess, no one can imagine a business without an online presence anymore. Website is often the first touchpoint...

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