Storytelling is a powerful tool that can support your brand. However, many small entrepreneurs do not fully use its potential. Storytelling is an art worth mastering to help the brand flourish. In this article, you will learn what is storytelling, why it is important...
The right colours for a brand support communication and without words show what the audience can expect. However, many entrepreneurs have a big problem with choosing the right colours. We are often guided by our own taste and emotions. But it’s important to...
A brand strategy may sound mysterious. Especially for beginner business owners, these two words don’t necessarily ring a bell. Thinking about starting a company, we care about a business plan, website and offer. The brand strategy is usually overlooked in the...
A niche market is a controversial topic. Many aspiring entrepreneurs don’t believe a niche will help their brand win more customers. What? There is no way a smaller market will make us more successful, they say! At first glance, there is little logic in this...
Creating a website for yourself can be a struggle. If you ever had to do it all by yourself, it is possible that you have found it extremely frustrating. I guess, no one can imagine a business without an online presence anymore. Website is often the first touchpoint...
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