Coodo – brand identity

Minimalistic, modern CI carrying important message and reflects company’s mission. This brand for kids without compromises delivers the best products to young clients. My role was to show it.


The simplest of things.

Coodo is a small, big brand for parents who value high quality products, minimal design and human centered business. Coodo stands in opposition to mediocrity, compromises and shortcuts. It reminds adults to celebrate every day and appreciate small things around them.

minimal branding for clothing brand


Minimal design that carries an important mission.

Coodo’s products are simple and universal. Obvious was that brand design has to show the same direction. We targeted young, active parents who put functionality and quality first. Main objective was to reach desired simplicity. Additionally, all elements had to work well on different materials – textiles, paper, embroidery.

brand image polish brand

What the customer says

Magda is very committed the new tasks, she always has a lot of interesting, creative ideas that are at the same time aligned to the brand’s character. 

— Beata, Coodo



Finding a balance.

Finding balance between simplicity and friendliness helped to build image that corresponds with the brand’s strategy. We chose a logo that reflects high quality of products and company’s respect for the young users. Supporting elements refers to The Polish heritage, a simple colour palette helps to organize the communication. 


Design that empowers the brand.

Coodo becomes a unique brand on the Polish market and gained trust and sympathy of clients all around the world. Their dedication and professionalism are reflected in the branding. Designs already went through market verification and became an important element of the brand strategy.

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