Ock Pop Tok – branding
Main objective of the re-branding was improving communication between enterprise and clients by telling the story and expose its social mission.Characteristic
Empowering women of Laos.
Ock Pop Tok is a social enterprise located in Lao PDR. They provide job oportunities for women from local tribes and work on preserving their heritage. On top of that, OPT owns three stationary shops, provides room rental, runs two cafes and organizes workshops for people who want to learn more about traditional Lao crafts.
Objectives
Multiple brands one mission.
With five different brands and 3 different locations scattered around the city, the main challenge was to combine them under one umbrella. Together with the client, we had to deeply understand connections between them and find a common thread that will be easy to understand for tourists visiting the city of Luang Prabang.
What the customer says
I kinda fell off my chair I saw Magda’s vision for a new look for the company. At last someone could tie up all elements in to the design, it was amazing to see. Really. The new branding was rolled out in a very comprehensive way. I would say Magda’s strength lays in observation and empathy and then channelling it into creative design.
— Joanna, Ock Pop Tok
Solution
Inspired by tradition and nature.
Vivid hues are a big part of OPT’s world. Inspired by natural dyes and handwoven fabrics it gave new branding modern, rustic. The logo refers to traditional Lao motives. Each location got its own colour palette and supporting elements.
Summery
Brand design close to company’s DNA
The new corporate identity not only gave the company a better, more professional look, but also helped to organize their communication, made their mission more accessible and transparent. Few months of intensive work showed how strongly the design is rooted in company’s DNA and how important it is for their development.a
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