Characteristic of the company
Ock Pop Tok is a social enterprise located in Lao PDR. The traditional textiles, mostly made of silk, are their main focus. On top of that, OPT owns three stationary shops, provides room rental, runs two cafes and organizes workshops for people who want to learn more about traditional Lao crafts.
At last someone could tie all our elements into a design, it was amazing to see. Really!! I would say Magda’s strength lies in observation and empathy and than channeling these into creative designs.
~Joanna Smith – CEO Ock Pop Tok – Lao PDR
Objectives
With five different brands gathered under one parent company and 3 different locations scattered around the city, the main challenge was to combine all of the elements in a clear communication system. Together with the client, we had to deeply understand connections and find common thread for all of them.
Main logo – inspired by local textiles, uses characteristic motives of diamonds and leaves. It represents connection with nature, growth and energy.
Brand logos – based on the same concept, alongside with the logo, each location got its own colour palette and supporting elements.
Colours
Vivid hues close to Lao nature are a big part of OPT’s world and this was a good starting point for me. Naturally, colours became the main players in the new identity. Inspired by dyes and fabrics it gave each brand its own character.
Typography
Two different typefaces become strong visual elements in the new CI. Characteristic, natural Livory used for headlines and slogans refers to nature and tradition. Simple and light Lato Font, stays in the opposition.
Summery
The new corporate identity not only gave the company a better, more professional look, but also helped to organize their communication, made their mission more accessible and transparent. Few months of intensive work showed how strongly the design is rooted in company’s DNA and how important it is for their development.
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