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Strategic planning – why you should use it in your business

Strategic planning – why you should use it in your business

What is strategic planning Strategic planning helps you to build a long-term plan when you develop a brand and business strategies. Companies use this system to make sure they move forward with work in the right direction because seeing a wider perspective is crucial to keep track of the progress. There is no universal method of strategic planning, but in principle is about setting up long-term goals and agreeing on what actions to take to achieve them. What does the long-term plan really...

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When is it the time for a logo re-design?

When is it the time for a logo re-design?

There are many myths around what a good logo design means. Everyone seems to have their own opinion. Despite all these troubles, we can suspect when the logo doesn't work. This might be a situation when you need a logo re-design. I've started working as a graphic designer more than a decade ago and many times I've witnessed challenges that business owners encounter. Many of them decide to get a logo design and hope it will help them to grow faster. While a logo is not a solution for all the...

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brand strategy free template

When is it the time for a logo re-design?

There are many myths around what a good logo design means. Everyone seems to have their own opinion. Despite all these troubles, we can suspect when the logo doesn't work. This might be a situation when you need a logo re-design. I've started working as a graphic designer more than a decade ago and many times I've witnessed challenges that business owners encounter. Many of them decide to get a logo design and hope it will help them to grow faster. While a logo is not a solution for all the...

read more

Storytelling – a tool to help your brand stand out

Storytelling is a powerful tool that can support your brand. However, many small entrepreneurs do not fully use its potential. Storytelling is an art worth mastering to help the brand flourish. In this article, you will learn what is storytelling, why it is important and when to use it. Several years ago, when I have to choose the university, I knew one thing - I do not want to spend the next 5 years in the classroom, listening to boring lectures on things that do not necessarily interest me....

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How to choose colours for a brand

The right colours for a brand support communication and without words show what the audience can expect. However, many entrepreneurs have a big problem with choosing the right colours. We are often guided by our own taste and emotions. But it's important to remember that your preferences may change over time. What you liked a few months ago may seem boring and clichéd in the near future. Therefore, when choosing colours for a brand, it's worth following their universal meaning rather than your...

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Storytelling – a tool to help your brand stand out

Storytelling – a tool to help your brand stand out

Storytelling is a powerful tool that can support your brand. However, many small entrepreneurs do not fully use its potential. Storytelling is an art worth mastering to help the brand flourish. In this article, you will learn what is storytelling, why it is important...

Empathy in graphic design

Empathy in graphic design

Empathy in graphic design has recently become a popular topic. All thanks to design thinking, user experience and determining the ideal customer's avatar. Designing should put the user in the center and focus. This is where empathy comes in.   According to Berne...

Hi, I’m Magdalena.

I am on a mission to empower small entrepreneurs in reaching their brand’s goals, connect with the right audience and stand out from the crowd. I use strategy and design to show their brand’s true potential.

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