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How to choose colours for a brand

How to choose colours for a brand

The right colours for a brand support communication and without words show what the audience can expect. However, many entrepreneurs have a big problem with choosing the right colours. We are often guided by our own taste and emotions. But it's important to remember that your preferences may change over time. What you liked a few months ago may seem boring and clichéd in the near future. Therefore, when choosing colours for a brand, it's worth following their universal meaning rather than your...

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A few things to remember while building a brand strategy

A few things to remember while building a brand strategy

A brand strategy may sound mysterious. Especially for beginner business owners, these two words don't necessarily ring a bell. Thinking about starting a company, we care about a business plan, website and offer. The brand strategy is usually overlooked in the first years of operation. However, it can help clarify goals and establish a real, strong bond with recipients. Today, discount and online advertising are not enough. Today, relationships, community and mission matter if you want to build...

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brand strategy free template

A few things to remember while building a brand strategy

A brand strategy may sound mysterious. Especially for beginner business owners, these two words don't necessarily ring a bell. Thinking about starting a company, we care about a business plan, website and offer. The brand strategy is usually overlooked in the first years of operation. However, it can help clarify goals and establish a real, strong bond with recipients. Today, discount and online advertising are not enough. Today, relationships, community and mission matter if you want to build...

read more
How to find a right freelancer and not lose your head

How to find a right freelancer and not lose your head

My friend who runs his own agency and manages a team of people decides to collaborate with freelancers from time to time, but his experience hasn’t been good so far. He’s faced many problems and mostly was very disappointed with the general outcome. Some people took...

Storytelling – a tool to help your brand stand out

Storytelling – a tool to help your brand stand out

Storytelling is a powerful tool that can support your brand. However, many small entrepreneurs do not fully use its potential. Storytelling is an art worth mastering to help the brand flourish. In this article, you will learn what is storytelling, why it is important...

How to find your ideal niche market

How to find your ideal niche market

A niche market is a controversial topic. Many aspiring entrepreneurs don't believe a niche will help their brand win more customers. What? There is no way a smaller market will make us more successful, they say! At first glance, there is little logic in this concept....

Empathy in graphic design

Empathy in graphic design

Empathy in graphic design has recently become a popular topic. All thanks to design thinking, user experience and determining the ideal customer's avatar. Designing should put the user in the center and focus. This is where empathy comes in.   According to Berne...

Hi, I’m Magdalena.

I am on a mission to empower small entrepreneurs in reaching their brand’s goals, connect with the right audience and stand out from the crowd. I use strategy and design to show their brand’s true potential.

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Please select all the ways you would like to hear from Horanin:

You can unsubscribe at any time by clicking the link in the footer of our emails. For information about our privacy practices, please visit our website.

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