Skills that will empower your small business
I have been a freelancer and I have been running my service-based business for several years now. The journey has been bumpy and unpredictable, but being my own boss helped me to learn the skills I haven't had a chance to gain in full-time jobs. Don't get me wrong. In-house positions give you many opportunities but running your own business puts you in a totally different zone. It's a learning process on speed and you are responsible for every success and every failure. Especially at the...
Organizational and productivity tools for small business owners
There are so many apps in this world right now that sometimes is very difficult to make a decision which one to use. We often spend much more time on managing them than actually benefiting from them. I believe in minimalism when it comes to apps and tools. I learned from my own experience that the more we try to boost productivity the more we end up confused and anxious. Tell me if you ever read an article showcasing productivity tools and you felt like trying them all but ended up actually...
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Empower your brand with these strategy elements
Organizational and productivity tools for small business owners
There are so many apps in this world right now that sometimes is very difficult to make a decision which one to use. We often spend much more time on managing them than actually benefiting from them. I believe in minimalism when it comes to apps and tools. I learned from my own experience that the more we try to boost productivity the more we end up confused and anxious. Tell me if you ever read an article showcasing productivity tools and you felt like trying them all but ended up actually...
Strategic planning – why you should use it in your business
What is strategic planning Strategic planning helps you to build a long-term plan when you develop a brand and business strategies. Companies use this system to make sure they move forward with work in the right direction because seeing a wider perspective is crucial to keep track of the progress. There is no universal method of strategic planning, but in principle is about setting up long-term goals and agreeing on what actions to take to achieve them. What does the long-term plan really...
When is it the time for a logo re-design?
There are many myths around what a good logo design means. Everyone seems to have their own opinion. Despite all these troubles, we can suspect when the logo doesn't work. This might be a situation when you need a logo re-design. I've started working as a graphic designer more than a decade ago and many times I've witnessed challenges that business owners encounter. Many of them decide to get a logo design and hope it will help them to grow faster. While a logo is not a solution for all the...
Organizational and productivity tools for small business owners
There are so many apps in this world right now that sometimes is very difficult to make a decision which one to use. We often spend much more time on managing them than actually benefiting from them. I believe in minimalism when it comes to apps and tools. I learned...
When is it the time for a logo re-design?
There are many myths around what a good logo design means. Everyone seems to have their own opinion. Despite all these troubles, we can suspect when the logo doesn't work. This might be a situation when you need a logo re-design. I've started working as a graphic...
A few things to remember while building a brand strategy
A brand strategy may sound mysterious. Especially for beginner business owners, these two words don't necessarily ring a bell. Thinking about starting a company, we care about a business plan, website and offer. The brand strategy is usually overlooked in the first...
How to choose colours for a brand
The right colours for a brand support communication and without words show what the audience can expect. However, many entrepreneurs have a big problem with choosing the right colours. We are often guided by our own taste and emotions. But it's important to remember...
How working on a website looks like – process form A to Z
You've set up a business, you have a business plan and an incredible offer. Now you plan working on a website that will help you communicate all this. Today, a website is a basic tool for selling and creating a brand identity. To stand out from the competition, you...
Hi, I’m Magdalena.
I am on a mission to empower small entrepreneurs in reaching their brand’s goals, connect with the right audience and stand out from the crowd. I use strategy and design to show their brand’s true potential.