by Magdalena | May 25, 2019 | Brand Strategy, Branding
We all want to connect with the right people and provide service for those who need our help. But how to really know who those people are, where to look for them and, most of all, how to attract them. Building your ideal customer profile can be helpful here. To grow a... by Magdalena | May 5, 2019 | Branding, Design Process
When you start working with a designe you’d like to know how the logo design process looks like. Especially when you team up with a new freelancer you want to know what you can expect. For me, before I even begin the work, I make sure my client know the design... by Magdalena | Apr 12, 2019 | Branding, Design Process
I’ve started my career in branding a long time ago when I haven’t even had a clear idea of what it means. Back then I was working as an in-house graphic designer and was starting getting an idea what it is all about. I travelled a long way to be where I am... by Magdalena | Apr 5, 2019 | Branding
You probably start your own business and wondering how to take care of your image. Creating your own brand is challenging and requires some knowledge, so it’s easy to get confused. That’s why I decided to give you an idea of what brand identity elements you... by Magdalena | Mar 29, 2019 | Branding
Have you ever heard that your branding elements should be different from your competitors’. There is a lot of pressure in this race. But is being different so important? While specialists are not sure about it, there is one thing they know for sure – being... by Magdalena | Mar 22, 2019 | Brand Strategy, Branding
Creative personal branding (CPB) is a method created by Jürgen Salenbacher – teacher, coach on personal development. He helps people to find their own space in this world, to understand where they stand and what they can offer to the modern market. His book...
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