Today good marketing is life or death situation. Taking care of your brand identity is crucial for preformance and standing out on the market. That’s why many people decide to hire designers and marketers to support their business development.
If you’re still don’t know you need a specialist who will guide you step by step through the process, help you to find the right solutions and implement them this list is for your. It will help you to make a right decision.
1) You’re promotional materials look all different
All your marketing materials look random. They remnd you a pile of random advertisment you find every day in your mail box? Every business cards has different shade of red, your Facebook feed looks like in caledescop.
Succesful communication strategy is built on many important elements. One of them is unified graphic materials – both online and offline.
You can ask why it’s so important?
Imagine an ant – little, hardworking creature. One ant can’t do much no matter how hard it works. If the queen decide to send one ant to different part of the forest and bring nesssery food supply, they will definetlly fail. Ants gather in the group and work together for the success of the herd. They can move the objects much havier then them.
This is how unified marketing mateirals work for your company. Single element can’t do much, but using right tools, different chanals in startegic and systematic way, will trully help to elevate your business to another level.
Well designed brand identity make a bigger impact, is more memorable, stays with the customer for longer.
To make sure your cmapaigns will pay off focus hire a specialist which will help you to unify your image and suggest the best solutions for you. Unified materials will be important base in your communication
2. your matreials are low quality
Print house rejected your project again due to low resolutions of the images. But on computer they looked just right. Colours of your brochures look different than before, pictures are pixelized, fonts changed.
No matter if you are working on online cmapign, print materials, social media strategy you need to follow technical requirements. Very often you will waist a lot of time going through endless guidliness and revisions. This can influance your business. Time you could spend on networking, contacting your clients and trying to improve your product you spend digging in tutorials and guidelines.
Not every person will be able to point out your mistakes but most of them will be able to say which material looks professional. No matter if you start or you have well prosperous business it’s always better to hire someone who will take care of your projects from brief to implementation, so you can take care of your clients and products.
3. You have oudated design
We don’t want to blindly follow the trends, but we definetlly need to update our design according to changes that happen around us. Even the biggest palyers make up their communication to fit in a ne reality. Coca Cola, Google.. even Facebook. Some of them went through some radical change, some decide for a subtel re-fershing.
Becasue design is not only about what we like and what looks pretty, it’s mostly about fuctionality, redability and usability, alongside changes in society, eveolution of needs and consumer it’s good to check if our brand is meeting new reality.
We dont need to look far. You can open your browser and very quickly find website that stopped somwhere in 90s – non-responsive, glitter, gradients, bad user experience.
What does it communicate to our customers? Possibly that our service or product is outdated, we stay in one place since Windows 95, we don’t care about their needs, we don’t update our knowladge. It’s hard to build trust based on this.
If you have difficulties to find out if your brand strategy is up to date it’s good to contact a professionalist who will be able to tell you where to put focus and propose the right solution.
4. You feel you need a change
You’re not the only person bored with the same ideas around your brand. Your clients are not impressed either. Sometimes you need just a small change to feel the fresh breeze again. Additiona pair of eyes in your team who has a right experience can bring you a unexpetable, positive results.
A good graphic designer will justify if your identity needs redesign or a small lifting. They will help you to avoid unnecessary costs of wrong decisions.
5. Your communication doesn’t reach the right people
It’s a bigger deal and bad designed materials are only part of the problem. If you have problems with reaching the righ audience, you feel like your communicate disapear in a void you should think why it happenes.
We need to understand that we live in visual times, when we buy with our eyes and we make connections using visual tools. Again – first impression matters.
Samll enetrpises fight for attantion and oncure with big corporations with big budgets. There is no place for mistakes. We need to get to our audience and get right to the point. Oyherwise it will be hard to get through with our message.
Good strategy is crucial. Make sure you know your audience, your goals, your mission. Think what you want to communicate, what is important for you. If you have problems to aswer this questions I can help you to jum on the righ track.
These are only few signs why you might need a professional designer. If you don’t have a budget to hire in-house professionalist, hirig a freelancer can do the work. Make sure you choose a right person who match your expectation, you feel you have connection and will understand your struggles.
Contact me if you need to redesign your materials, create new visual strategy for your company or you simply don’t know where to start. I will guide you step by step through a process and make sure we are on the same page working towards your success.