Munii – branding
Munii is a new Polish brand focusing on baby accessories made of organic cotton. Munii offers high-quality products, timeless and modern design.Core values
Simply brave.
Munii encourages parents to embrace their role and focus on creating strong family bonds. Minimalism seen in their products is a reflection of what Munii and their audience value the most – simplicity, slow life and comfort.
Building a brand story
You’re good enough
Munii doesn’t only offer comfort to the youngest users, but above all – assuring parents that they are valuable and good enough. Regardless of all the struggles new parents experience, Munii ensure them that their presence is the most important element of their child’s development. Munii becomes a partner that understands the clients and their every-day challenges.
What the customer says
Magda helped us in developing the visual identity of the brand. Cooperation is pure pleasure and results that meet our expectations in 110% 🙂 She had a lot of helpful advice at every stage of preparation.
— Ewa, Munii
Solution
Brand image that makes you feel safe.
We decided to base communication on simplicity, modernity, a sense of comfort and safety. We were able to create an image that corresponds with the needs of the audience. Naturalness and calmness are the main features of visual identity.
Summery
Brand strategy that helps design to glow.
The brand strategy allowed to create an identity that accurately reflects the needs and expectations of the audience. Visual elements signals brand’s objectives and mission.
