Nomadic Munchers – brand strategy
Client: Nomadic Munchers Country: Portugal Year: 2019-20
Scope: Brand Strategy, communication strategy, branding, website
The starting point
Nomadic Munchers started as a pop-up kitchen project delivering delicious Pakistani food to the customers in the Porto area. As a new initiative, it needed well-deserved recognition in the highly saturated market.
Friendliness, uniqueness and awareness
The main objective was to build the awareness of the brand among the right audience, to understand who they are and what they need, and find the assets to create a strong position in the local market.
Connecting people through social food events
By understanding the target group we managed to create a space for open-minded people from different walks of life – locals, and expats – who want to connect around a table full of exotic flavors.
The different event concepts allowed Nomadic Munchers to reach people with different preferences united by curiosity, an open mind, and the urge to learn and explore.
More customers within couple of months.
Within a couple of months, Nomadic Munchers gained new customers and followers, found an interest in new business partners, and tripled its revenue.
The brand strategy followed by professional branding and website, helped Nomadic Munchers to grow and build the brand’s awareness in the local market.