Characteristic of the company

Established in 2013, Dentopolis quickly gained trust of diversified clientele. They base success on professionalism, friendly atmosphere and qualified group of specialist.

Dentopolis is located in one of the largest cities in Poland. They welcome patients from all around the world, including UK, Germany, Norway and Middle East.

Objectives

The main objective was to update technology. New website had to be modern, mobile friendly and SEO optimized. We focused on the web flow and user experience. Client also wanted to maintain a warm, professional image of the clinic.

Because of the wide target group, I had to keep in mind different technology skills and users’ behaviour.

Key visuals were important part of the process. They had established the direction and tone of voice of the future website.

Solutions

Work was lay out in to few mail stones:

Strategy – alongside with the client we listed out priorities and goals. During meeting we learned about the market, competition and user expectations.

It seemed clear – new site had to be intuitive and simple to navigate. Knowing that users use it mostly to find contact details and information about service, I put an extra effort to make these elements visible and accessible.

Key Visuals – based on previous stage I created three key visuals showing different styles and approaches.

This important point let client to choose the best direction. Artworks were focused on tone of voice, general mood and UI elements.

Wireframe and UX design – the key stage that helped us established structure, website flow and keep in mind user’s preferences.

In one project I managed to show professionalism and human centered approach of the clinic.

Colours

Standard, medical colour scheme got a new warm reveal by adding orange accents.

Typography

Roboto typeface is ideal choice reflecting professionalism of the company.

Summery

Dated website was replaced with mobile friendly layout of clear structure. During the process we had chance to solve the problems and find solutions that will serve the users. The message is clear – Dentopolis is a place of stable reputation caring about its patient’s needs. The website become a source of useful information, improving doctor-patient communication.