What is Pinterest Pinterest is not a social media platform. It works more like Google. It's a search engine but for visual content. Every day millions of people visit Pinterest to search for inspiration, create so-called Boards, and re-post existing Pins. The platform...
Know your audience You probably are already tired of reading about this on my blog, but as far as I am concerned, it is never too much to repeat. If you want your marketing strategy to succeed you really need to know your audience. What they're looking for, what are...
To attract the right travelers and save some time, I always advise my clients to choose wisely where their brand is present. It is likely you still have at least three channels to manage if you are selective. Obviously, this is less time-consuming than being in hundreds, but it still requires a lot of attention.
For small and medium businesses, social media platforms are both blessings and curses. My clients know that Facebook and Instagram can bring them exposure and potential new visitors but often are discouraged by not knowing which platform to choose and what content to post.
Social media branding is a growing trend in the travel and hospitality industry. Many companies looking to establish their online presence. Investing in professional branding can help you reach out and connect with new potential guests, who may not have heard of your brand yet.
Social media marketing is essential for building, engaging, and retaining a strong customer base. This strategy can help travel business to establish themselves as an industry leader and increase revenue by improving how they communicate with customers through digital channels
social media content can be a nightmare for travel business owners. It is time-consuming work that requires constant creativity. To get the right reach and engage your audience, you need to publish interesting and original content on daily basis. But where to find the time and energy for it in the rush of travel season?
Term destination branding or place branding is not new. It first appeared in the United States in the 19th century when authorities wanted to attract more rural labor to the urban areas. What is interesting about the phenomena is that originally branding and...
User-generated content (UGC) is one of the most powerful tools in your marketing arsenal. It's easy to get started, but there are a few things you should know before you start encouraging your customers to become brand ambassadors. Here's everything you need to know...
The travel industry is growing. More people are taking holidays than ever before, and they’re doing so more frequently. As such, there’s a huge opportunity for businesses to get involved in the industry by investing in travel marketing. However, this also means that...
Elegant, responsive websites for small business owners in travel and hospitality industry.