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Storytelling – a tool to help your brand stand out

Storytelling – a tool to help your brand stand out

Storytelling is a powerful tool that can support your brand. However, many small entrepreneurs do not fully use its potential. Storytelling is an art worth mastering to help the brand flourish. In this article, you will learn what is storytelling, why it is important and when to use it. Several years ago, when I have to choose the university, I knew one thing - I do not want to spend the next 5 years in the classroom, listening to boring lectures on things that do not necessarily interest me....

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How to choose colours for a brand

How to choose colours for a brand

The right colours for a brand support communication and without words show what the audience can expect. However, many entrepreneurs have a big problem with choosing the right colours. We are often guided by our own taste and emotions. But it's important to remember that your preferences may change over time. What you liked a few months ago may seem boring and clichéd in the near future. Therefore, when choosing colours for a brand, it's worth following their universal meaning rather than your...

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brand strategy free template

A few things to remember while building a brand strategy

A brand strategy may sound mysterious. Especially for beginner business owners, these two words don't necessarily ring a bell. Thinking about starting a company, we care about a business plan, website and offer. The brand strategy is usually overlooked in the first years of operation. However, it can help clarify goals and establish a real, strong bond with recipients. Today, discount and online advertising are not enough. Today, relationships, community and mission matter if you want to build...

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Signs you need a graphic designer

Signs you need a graphic designer

Today good marketing is life or death situation. Taking care of your brand identity is crucial for preformance and standing out on the market. That's why many people decide to hire designers and marketers to support their business development. If you're still don't...

How to choose colours for a brand

How to choose colours for a brand

The right colours for a brand support communication and without words show what the audience can expect. However, many entrepreneurs have a big problem with choosing the right colours. We are often guided by our own taste and emotions. But it's important to remember...

How to find your ideal niche market

How to find your ideal niche market

A niche market is a controversial topic. Many aspiring entrepreneurs don't believe a niche will help their brand win more customers. What? There is no way a smaller market will make us more successful, they say! At first glance, there is little logic in this concept....

Hi, I’m Magdalena.

I am on a mission to empower small entrepreneurs in reaching their brand’s goals, connect with the right audience and stand out from the crowd. I use strategy and design to show their brand’s true potential.

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Please select all the ways you would like to hear from Horanin:

You can unsubscribe at any time by clicking the link in the footer of our emails. For information about our privacy practices, please visit our website.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp's privacy practices here.

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