We live in times when well-tailored marketing is a must for your business. While branding is a crucial tool supporting your message taking care of it can be strategic.
But it’s not only branding. It’s how your company communicate with the audience in general. What kind of design you use and how it looks like. Providing meaningful content and using the right visual solutions will benefit your business in so many ways.
But if you’re still not sure you need a specialist who will guide you step by step through the process, help you to find the right answers and implement them in beautiful marketing materials, this list is for yours! It contains a few signs that you definitely need a professional graphic designer.
Your designs look like in a kaleidoscope
It means – they are not consistent. They remind a pile of random advertisements you find every day in your mailbox. Each business card has a different shade of red, your Facebook feed doesn’t drive attention, your website doesn’t help people to purchase your products.
Successful communication strategy is based on many important elements. One of them is a unified graphic design. The best message won’t work when not supported by strong, consistent artworks.
Imagine an ant. This hardworking creature can’t do much while working alone no matter how much it tries. If the queen decides to send only one helot to the forest to bring necessary food supply, the mission will definitely fail. Ants gather in groups and work together for the success of the herd. They can move the objects much heavier than them. Working together towards a goal is crucial for their survival.
This is how unified marketing materials work for your company. A single element can’t do much, but using the right tools, different channels in a strategic and systematic way will truly help to elevate your business to another level.
The consistent design makes a bigger impact, is more memorable, stay with the customer for longer.
To make sure your campaigns will pay off, you should work with a specialist which will help you to establish your visual strategy and suggest the best solutions. Unified materials will be an important base of your communication and will help you to create a strong connection with the audience.
Your graphic design materials are of low quality
Print house rejected your project again due to low resolutions of the images, but on a computer, they looked just right. Colours in your brochures look different than last time you printed them, pictures are pixelated, fonts changed in post-production.
No matter what you do – work on an online campaign, print materials or social media content, you need to follow specific technical requirements. If you decide to do it by yourself, more likely you will waist a lot of time going through endless guidelines and revisions. This can negatively influence your business. The time you could spend on networking, contacting your clients and trying to improve your products, you spend digging in graphic design tutorials.
Not every person will be able to point out your mistakes but most of them will be able to say which brochure looks professional. If you just started your company or you have a well prosperous business it’s always better to hire someone who will take care of your projects from brief to implementation and save you a lot of money and time.
Your designs look outdated
We don’t want to follow the trends blindly, but we definitely need to update our designs according to changes that happen around us. Even the biggest players constantly work on their communication to fit in a new reality. Coca Cola, Google.. even Facebook. Some of them went through radical changes, some decided to invest in the subtle redesign, but all of them know how crucial it is to adapt to the market.
Because design is not only about what we like and what looks pretty, it’s mostly about functionality, readability and usability. Alongside changes in society, an evolution of consumer’s values and technology it’s good to check if your brand meets new requirements.
We don’t need to look far. You can open your browser and quickly find websites stuck somewhere in the late 90s – non-responsive, bad user experience, overwhelming glitter, gradients.
What does it say to the user? Possibly, that our service or product is outdated, we stay in one place since Windows 95, we don’t care about their needs, we don’t update our knowledge. It’s hard to build trust based on this.
If you have difficulties to find out if your branding is outdated it’s good to contact a professional who will be able to propose an action plan to bring your brand to life again.
You feel you need a change
You’re not the only one bored with the same ideas around your brand. Your clients are not impressed either. Sometimes you need just a small change to feel the fresh breeze again. Additional pair of eyes in your team can bring you unexpected, positive results.
A good graphic designer will justify if your identity needs a redesign or a small lifting. They will help you to avoid unnecessary costs of wrong decisions.
Your message doesn’t reach the right people
It’s a part of a bigger problem and bad design is only one of the things to blame here. If you have issues with reaching the right audience, you feel like your message disappears in a void, you should take a closer look to your visual strategy.
We need to understand that our customers buy with their eyes, they make connections using visual tools. Again – first impression matters.
Small enterprises fight for attention and compete with big corporations with even bigger budgets. There is no place for mistakes. We need to reach our audience and get right to the point. Otherwise, it will be hard to break through with our message.
A good strategy is crucial. Make sure you know your target group, your goals, your mission. Think about what you want to communicate, what is important for you. If you have problems to answer these questions I can help you to jump on the right track.
These are only a few signs of why you might need a professional designer. If you don’t have a budget to hire an in-house professional, collaboration with a freelancer can do the work for you. Make sure you choose the right person who matches your expectation, you feel you have a connection with and will understand your struggles.
Contact me if you need to redesign your materials, create a new visual strategy for your company or you simply don’t know where to start. I will guide you step by step through a process and make sure we are on the same page working towards your success.
Hi, my name is Magdalena. Brand designer and strategist with a passion for creative thinking, travels, and coffee. I'm inspired by new challenges and everyday life. I observe, read and listen. That's how I learn and gain experience to use it in my works.